The necessary infrastructure So if localization production is the tip of the iceberg in Whole Enterprise Localization design what is beneath the surface? I’d argue that the next most important element is the back office operations. To scale, and to continually meet the needs of an enterprise, the localization team […]
Global Product
21 posts
Localization as we know it The most obvious area of localization and the one that most organizations are familiar with is the production aspect of localization. Traditionally companies accept the costs of localization as a part of doing global business. At first there wasn’t much thought to strategy and ROI […]
Working in a Silo: One of the most difficult challenges of localization is working with a bunch of siloed teams. Many times this happens by accident. A company slowly develops localization needs and solutions across product or engineering teams and soon a company has hundreds of ways of doing localization […]
I’ve been thinking a lot about a field that doesn’t exist. The reason is that I spent 7 years of my life as a practitioner in this non-existent field. I’m calling the field Whole Enterprise Localization Design, but as I better formulate the idea, I may need to change […]
After seven and a half years at Amazon I’ve recently left. At Amazon, I purposely lived in the shadows because the rules around publicizing our work were stringent. But now I plan to think and write as much as possible to make up for the last 7 years of silence. […]