This blog began as an exploration of ebooks and localization. The more time I spent in the language industry the more I realized the disconnection between the operation of localizing content and the strategy of global expansion. Whole Enterprise Localization Design moved me one step closer to understanding how […]
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44 posts
Gamesparks and Playfab are ground zero for what will be one of the most interesting battlegrounds for cloud services. Though there are other options in LiveOps (HeroicLabs, ilogos, and Unity) these are limited to one platform or they are so small they won’t be able to compete with the 2 […]
This post appears on the LocWorld 41 blog here. I first realized localization was a career when I began doing it. That same year I attended my first LocWorld with the help of the LocWorld organizers and committee. My employer was unwilling to pay, so I found a sponsor to […]
Where to Begin Have there been any localization “firedrills” (issues that needed to be addressed immediately to avoid larger catastrophes?) This illustrates gaps in your processes and interactions with other teams. Was the issue relevant to country expansion or the management of localized and source content? Or was it relevant […]
Let’s start by dissecting a multi-sided service platform using WELD. Choose your own adventure here. You can choose Angie’s List, Airbnb, Rover or whatever you like. The main thing to remember is that all of these systems provide a few key features. 1. Matchmaking 2. Payments 3. Service listings and […]
Most companies don’t wake up and decide that the whole world needs their product. They are too busy trying to make the product successful in one region to think about what it will require (cost, time, money, development, marketing, etc.) to make their product successful worldwide. The impetus for global […]
MT as a walled garden Don’t get me wrong there is a lot of value in MT. And with advances in NMT there may be a point where certain types of translation reaches human quality without humans. But for now human quality requires humans as translators, reviewers, post-editors, or in […]
So maybe you’ve found this mildly interesting if you are actually in a position to move a whole company’s localization processes or you’re good at imagining such opportunities into existence. But I don’t expect the opportunities I had come along often or they can be made. More likely you work […]