In a previous post I discussed how the C-Suite can accidentally cause global expansion fails. As I promised, in this post I will identify what the C-Suite can do to make sure global succeeds. As in the previous post I’ll list all the ways the C-suite can help global succeed […]
globalization
8 posts
Problem Once a company launches a product in a single country outside the United States (OUS) every feature team needs to consider requirements for new countries. Every new feature will present questions about design and timing of release for different markets. And this will decide whether or not the stack […]
Making a mold For international launches to be efficient they must be repeatable. This requires creating repeatable processes that will be easy for others not as steeped in the details to understand and to successfully contribute to the work. So building a prototype of a process and making it an […]
Once the work is underway for a global-ready stack we can turn to making a plan for how to use the stack. This is the Woof of our weave. This will take deep data dives to figure out where we should launch what we should launch how we should launch […]
Components The components of a global framework that will make expansion to any new market possible depends on a company’s ability to support languages, regulations/privacy, and internationalization for each market. There is a lot to get done for an international launch and I’d break the work into two sets of […]
I’ve had the privilege at working with a lot of different companies to help them launch in new markets. So I’ve seen a lot of different methods for expanding internationally. Some opt to acquire companies and take on the burden of integrating a company and a country simultaneously. Some go […]
Before moving on to the promised framework for global product I have to zoom even further out and look at the organization where global happens. And then I will need to discuss a global organization framework that will support a global product framework. The Organism I think of an organization […]
This blog began as an exploration of ebooks and localization. The more time I spent in the language industry the more I realized the disconnection between the operation of localizing content and the strategy of global expansion. Whole Enterprise Localization Design moved me one step closer to understanding how […]