Global Product

In a previous post, I discussed how the C-Suite can accidentally cause global expansion fails. As I promised, in this post I will identify what the C-Suite can do to make sure global succeeds. As in the previous post, I’ll list all the ways the C-suite can help global succeed […]

Problem Once a company launches a product in a single country outside the United States (OUS) every feature team needs to consider requirements for new countries. Every new feature will present questions about the design and timing of release for different markets. And this will decide whether or not the […]

Making a mold For international launches to be efficient they must be repeatable. This requires creating repeatable processes that will be easy for others not as steeped in the details to understand and to successfully contribute to the work. So building a prototype of a process and making it an […]

Once the work is underway for a global-ready stack we can turn to making a plan for how to use the stack. This is the Woof of our weave. This will take deep data dives to figure out where we should launch what we should launch how we should launch […]

Components The components of a global framework that will make expansion to any new market possible depend on a company’s ability to support languages, regulations/privacy, and internationalization for each market. There is a lot to get done for an international launch and I’d break the work into two sets of […]

I’ve had the privilege at working with a lot of different companies to help them launch in new markets. So I’ve seen a lot of different methods for expanding internationally. Some opt to acquire companies and take on the burden of integrating a company and a country simultaneously. Some go […]